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Conceptualization of society and its structural elements, processes of their change - result of certain researches which it is accepted to call social. Sociological research of society - the kind of social researches having the specifics.

The sociologist does not impose the concepts and the will to other members of society and does not deny authority of nonprofessional knowledge and common sense, and participates in dialogue with them and clears up the nature of this knowledge. Such research strategy is directly connected with interpretation by sociologists of results of their researches and with transfer of accent in sociological search from knowledge on mutual understanding.